6 Easy Steps to Do Keyword Research for SEO

Keyword research is a vital part of SEO. We can make relevant pages and articles for the audience with it.

However, it’s not an easy process. According to Ahrefs, 90% of pages on the internet don’t get traffic from Google.

Yes, that’s a huge number! And I know you don’t want that to happen to your website.

If you’re confused about how to do keyword research, then you’re in the right place!

In this guide, we’ll find out the importance of keyword research and how to do it for SEO.

So, let’s dive in!

What is Keyword Research?

Keyword research is a process of analyzing and understanding the search terms that your audience uses in Google or other search engines.

It’s a simple process, but you need two things to do it well:

• Understanding of how keyword research tools work (Ahrefs, Mangools, Google Keyword Planner, etc).
• Good knowledge of the website’s niche/industry.

This process helps you create relevant content and engaging titles for them.

How to Do Keyword Research? Follow These 6 Steps!

Here are six simple steps to do keyword research, including:

1. Identify Your Audiences and Content Goal

Take a minute to identify your audience and define your content goal. These steps will help you figure out what type of content you need to create.

Knowing your audience will guide you to create the best content, as different audience has different approaches.

Your goal also determines what content you need to make.

Is it for getting traffic? Or generate revenue?

Each goal has its own keywords.

2. Find Out What Your Audience Wants

It’s not only about “who” your audience is, but also “what” they’re looking for.

You must understand their problems, pain points, wants, and needs are, so that you can create valuable articles for them.

This concept of understanding your audience’s needs through keywords is known as search intent.

3. Decide the Main Keyword

Once you understand your audience and content goal. Now, it’s time to brainstorm ideas to come up with your main keyword.

The main keyword you’ll choose must explain what information your audience will get in the content.

For instance, you have an Indian restaurant in London.

The main keyword for your website is Indian restaurant in London or pani puri in London.

If you want to make an article that provides information, the keyword you can use is the best Indian food for dinner or Indian food 101.

You can find the alternative keywords with the people also ask feature on Google. It’s one of the easiest and free ways to find what people are looking for.

4. Use Tools to Make Your Job Easier

SEO tools are really helpful to make keyword research faster and more accurate. There are plenty of tools out there, both free and paid.

It’s good if you have a budget to subscribe to a premium SEO tool. Ahrefs, SEMrush, Ubersuggest, and Mangools are famous tools among SEO specialists.

However, using a free tool like Google Keyword Planner is enough. Google Keyword Planner can help you find the relevant keywords with their volume.

5. Research Your Competitors

Learning from success examples is simple, yet powerful. You can research your competitors to know what keywords or topics they have already used for their content. We know this concept as the keyword gap.

You can do the research by visiting the competitors’ websites directly or with tools.

6. Note Down The Relevant Keywords

Now, you know which keywords are relevant and potentially bring traffic to your website. Note them down so that it’ll be easier to prioritize which ones to use for your articles soon.

Remember to note the volume for all keywords to make your job easier. It’s preferable to prioritize keywords that are most relevant to your website’s goals and search intent.

Have you decided which ones you’ll use for your articles? Now, start to make your content!

Final Thoughts

Keyword research is one of the most essential tasks for SEO specialists. Knowing how to do it effectively can be extremely helpful to ensure your SEO success.

It’s also important to create high-quality articles that provide real value for audiences.

Frequently Asked Questions (FAQ)